How to settings GA4 ecommerce by GTM

GTM Variables

• Ecommerce Items = ecommerce.items

• Ecommerce Purchase TransactionId = ecommerce.purchase.transaction_id

• Ecommerce Purchase Affiliation = ecommerce.purchase.affiliation

• Ecommerce Purchase Value = ecommerce.purchase.value

• Ecommerce Purchase Tax = ecommerce.purchase.tax

• Ecommerce Purchase Shipping = ecommerce.purchase.shipping

• Ecommerce Purchase Currency = ecommerce.purchase.currency

• Ecommerce Purchase Coupon= ecommerce.purchase.coupon

GTM Triggers

• CustomEvent view_item_list

• CustomEvent view_item

• CustomEvent select_item

• CustomEvent add_to_cart

• CustomEvent remove_from_cart

• CustomEvent begin_checkout

• CustomEvent purchase

GTM Tags

• GA4 settings: trigger = All Pages

• GA4 event: event name = view_item_list, trigger = view_item_list

  • event parameters

    • items = {{Ecommerce Items}}

• GA4 event: event name = view_item, trigger = view_item

  • event parameters

    • items = {{Ecommerce Items}}

• GA4 event: event name = select_item, trigger = select_item

  • event parameters

    • Items = {{Ecommerce Items}}

• GA4 event: event name = add_to_cart, trigger = add_to_cart

  • event parameters

    • items = {{Ecommerce Items}}

• GA4 event: event name = remove_from_cart, trigger = remove_from_cart

  • event parameters

    • items = {{Ecommerce Items}}

• GA4 event: event name = begin_checkout, trigger = begin_checkout

  • event parameters

    • items = {{Ecommerce Items}}

• GA4 event: event name = purchase, trigger = purchase

  • event parameters

    • items = {{Ecommerce Purchase Items}}

    • transaction_id = {{Ecommerce Purchase Items}}

    • affiliation = {{Ecommerce Purchase Aaffiliation }}

    • value = {{Ecommerce Purchase Value}}

    • tax = {{Ecommerce Purchase Tax}}

    • shipping = {{Ecommerce Purchase Shipping}}

    • currency = {{Ecommerce Purchase Currency}}

    • coupon= {{Ecommerce Purchase Coupon}}

Links

The following document has a few misstakes. ex purchase parameters and any triggers.

- https://developers.google.com/tag-manager/ecommerce-ga4